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The Allure of Data: Why Companies Use Them
The appeal of personality assessments is undeniable. Hiring is messy, and managers are desperate for a cleaner, more predictable method. The “pro” side of the argument hinges on a few key promises, which is why this market has expanded significantly.Standardization in a Subjective World
The traditional job interview is notoriously flawed. Unconscious bias runs rampant—managers might favor someone who went to the same school, shares a hobby, or simply “feels” right (a phenomenon known as affinity bias). A standardized test, in theory, levels the playing field. Every candidate gets the same questions, and their answers are scored against the same metric. This presents an illusion of pure objectivity, moving the decision from a “gut feeling” to a data point.Looking Beyond the Skill Set
A candidate can have all the right technical skills but be a nightmare for team morale. They might be a brilliant coder who refuses to collaborate or a great salesperson who undermines their colleagues. Companies use personality tests to gauge these critical soft skills. They’re looking for traits like conscientiousness (are they reliable?), agreeableness (are they a team player?), or openness to experience (are they adaptable?). The goal is to predict how an individual will imagine, create, and interact in the role, not just what they know how to do.Reducing the Cost of a Bad Hire
Hiring the wrong person is incredibly expensive. You lose recruitment costs, training time, and productivity, and you suffer the impact on team morale. If a test can identify a candidate whose personality is fundamentally mismatched with the job’s demands (for example, a strong introvert in a high-pressure, outward-facing sales role), it could save the company a fortune. The idea is to filter out those likely to burn out or quit, improving long-term retention.The Pandora’s Box: Where Tests Go Wrong
For every manager who swears by their favorite assessment, there’s a psychologist or sociologist raising a red flag. The “con” argument is just as compelling, pointing to fundamental flaws in the entire premise and a high potential for misuse.The Question of Validity
Here’s the rub: do these tests actually work? The scientific evidence is shaky at best. Many popular corporate assessments, like the Myers-Briggs Type Indicator (MBTI), are consistently criticized by the academic community for lacking scientific validity. This means they don’t actually measure what they claim to measure, and they aren’t reliable (your “type” can change from one test to the next). Even more “scientific” tests, like those based on the Big Five model, show only a weak correlation with actual job performance. A test might say someone is “conscientious,” but that doesn’t definitively predict they’ll hit their deadlines.Candidates Aren’t Passive Subjects
People are smart. When a job is on the line, they will try to give the “right” answer. If the company’s website talks nonstop about “our collaborative family,” a candidate knows not to select answers that make them sound like a lone wolf. This is known as “faking” or “impression management.” The test, therefore, may not be measuring their genuine personality but rather their ability to understand the desired corporate profile. It rewards savvy test-takers, not necessarily the best candidates.Perhaps the most significant risk is the potential for discrimination. Many tests are normed against a specific (often Western, white, neurotypical) population. Their questions may inadvertently penalize candidates from different cultural backgrounds or those who are neurodivergent. If a test consistently screens out individuals with anxiety or autistic traits, even if those traits don’t impact job performance, the company is practicing discrimination and killing cognitive diversity.








